Fundamentals of Floral Design and Flower Recognition

(Principles of floristry, floral selection and recognition)

Objective: Introduction to the world of floristry, from history to essential care.
Practical exercise: Flower recognition activity.

• History of floristry and evolution of floral design
• Basic tools: types, uses and care.
• Recognizing flowers and foliage: names, characteristics, duration

Handling and preserving fresh flowers

Principles and Techniques of Floral Design

(Floral bouquet and packaging design)

Objective: Understand and apply the principles of floral design and basic techniques.
Practical exercise: Making bouquets and packaging (spiral and chicken wire)

• Principles: balance, rhythm, proportion, harmony and focal point.
  
• Techniques: spiral, grouping, lines, blocks.
  
• Introduction to color theory.

Floral Composition with Intention

(Design and production of floral boxes)

Objective: Design from a personal emotion, story or concept, with conscious use of flower, shape and color.
Practical exercise: Floral arrangement in a box using floral foam technique.

• Floral design as an emotional language.
  
• Inspiration and visual narrative.
  
• Use and care of floral foam.

Mounting in boxes and baskets.

Professionalization and Own Style

(Design, preparation and costs of a flower garden)

Objective: To delve deeper into floral design as a professional practice, from costing to the final aesthetic creation.
Final exercise: Foam flower garden + recipe and price calculation

• Budget management.
  
• Calculation of floral recipes.
  
• Final price structure.

Creativity, style and value of the handmade